Privacy Policy

July 6, 2018

Perspective Software GmbH („Perspective", "we", "our", or "us") is committed to protecting your privacy. This Privacy Policy sets out how we collect, store, process, transfer, share and use data that identifies or is associated with you ("personal information") and information regarding our use of cookies and similar technologies.

Perspective Software provides web-based software that allow customers to: create digital funnels and automate marketing activities to send relevant communications to subscribers via our websites (our "Websites") located at 

(the "Services").

This Privacy Policy applies to our Websites and the Services.

Before accessing our Websites or using the Services, please ensure that you have read and understood our collection, storage, use and disclosure of your personal information as described in this Privacy Policy.

Perspective is the data controller of the personal information we hold about you.

We use your Personal Information only for providing and improving the Site. By using the Site, you agree to the collection and use of information in accordance with this policy.

Information Collection And Use

While using our Site, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you. Personally identifiable information may include, but is not limited to your name ("Personal Information").

Log Data

Like many site operators, we collect information that your browser sends whenever you visit our Site ("Log Data").

This Log Data may include information such as

      • your computer's Internet Protocol ("IP") address
      • browser type
      • browser version
      • the pages of our Site that you visit
      • the time and date of your visit
      • the time spent on those pages and other statistics.

We use this data to ensure the following:

      • frictionless connection establishment of our website
      • Comfortable use of our website
      • Evaluation of system security and stability and
      • Other administrative purposes.

The legal basis for the data processing is GDPR Art. 6 par. 1 s. 1. Our legitimate interest follows from the data collection purposes listed above. In no case we use the collected data for the purpose of drawing conclusions about you.

In addition, we use cookies when you are visiting our website. Further details can be found in the "Cookies" section of this privacy policy.


If, pursuant to GDPR Art. 6 para. 1 sentence 1, you have expressly consented, we use your e-mail address to regularly send you our newsletter.

For this we need an e-mail address as well as information that allows us to verify that you are the owner of the given e-mail address and that you agree to receive the newsletter. Further data is not collected. We use this data solely for sending the requested information about ActiveCampaign and do not pass it on to third parties.

By registering for the e-mail newsletter, your IP address and the date of registration will be saved. This storage serves as evidence in the event that a third party misuses an e-mail address and logs on without the knowledge of the authorized party for receiving the newsletter.

Your consent to the storage of the data, the e-mail address and their use for sending the e-mail newsletter can be revoked at any time. The revocation can be made via a link in the e-mail newsletters themselves or by notification to the contact options below.

For the manual and automated sending of newsletter e-mails we use the e-mail marketing provider ActiveCampaign, Chicago, Illinois 60606, USA. Active Campaign has committed to comply with the EU-US Privacy Shield Agreement of February 2016.

The newsletter software allows statistical surveys about newsletter opening and link-click behavior. For technical reasons, this information can be assigned to the individual newsletter recipients. The evaluations serve to recognize the reading habits of the users and the corresponding adaptation of the content to the interests of our users.

If you do not agree with the data transmission to Active Campaign, please refrain from ordering the newsletter.

Follow us on Facebook and Instagram to stay up to date.

Contact Form

If you send us inquiries via the contact form, your details from the request form, including the contact details you provided there, will be stored in Craft CMS and ActiveCampaign in order to process the request and in case of follow-up questions. We will not share this information without your consent.

For the storage and management of the data (Customer Relationship Management) we use ActiveCampaign, Chicago, Illinois 60606, USA. Active Campaign has committed to comply with the EU-US Privacy Shield Agreement of February 2016.

CraftCMS is a content management system of Pixel & Tonic, Inc., 1261 Lincoln Ave. Ste. 211. San Jose, CA 95125. United States. We use this to first process the data stored in contact forms e.g. entered at the end of quizzes. According to CraftCMS, the company is currently preparing for DS-GMO compliance (

The processing of the data entered into the contact form takes place exclusively on the basis of your consent (GDPR Art. 6 (1)). You can revoke this consent at any time. An informal message by e-mail to us is sufficient. The legality of the data processing operations carried out until the revocation remains unaffected by the revocation.

The information you provide in the contact form will remain in the systems we use until you request deletion, revoke your consent to storage, or cancel the data storage purpose (for example after your request has been processed).

Mandatory statutory provisions - especially retention periods - remain unaffected.

Registration / Customer Account

If you wish to enter into a contract for the use of Perspective Funnels, your data will be stored in a customer account.

We collect personal data if you voluntarily provide it to us as part of a contract, when contacting us or when opening a customer account. Fields with compulsory information are marked as such, since in these cases we need the data for the execution of the contract, the processing of your contact or the opening of the customer account. Without this information, the order and / or the account opening can not be completed or the contact can be processed.

What data we collect can be seen in our forms. We use the data communicated by you in accordance with Art. 6 para. 1 sentence 1 lit. b GDPR (necessary to fulfill the contract) for the execution of the contract and processing of your inquiries. After completion of the contract or deletion of your customer account, your data will be restricted for further processing and deleted after expiry of the tax and commercial retention periods.

Further use of the data will only take place if you have expressly consented to further use of your data or if we reserve the right to use the data beyond that, which is permitted by law and which we will inform you about in this declaration. The deletion of your customer account is possible at any time and can be done either by a message to the mentioned contact option or via a designated function in the customer account.

Disclosure of data

A transmission of your personal data to third parties for purposes other than those listed in this privacy policy does not take place.

We only share your personal information with third parties if:

      • You, according to Art. 6 para. 1 p. 1 lit. a GDRP, have given your consent to this;
      • the disclosure, pursuant to Art. 6 para. 1 sentence 1 lit. f GDPR, is required to assert, exercise or defend legal claims and there is no reason to assume that you have a predominantly legitimate interest in not disclosing your data;
      • in the event that disclosure, pursuant to Art. 6 para. 1 sentence 1 lit. c GDPR, is a legal obligation; as well as
      • this is legally permissible and, according to Art. 6 para. 1 sentence 1 lit. b GDPR, is required for the settlement of contractual relationships with you.


In order to provide our services and to keep the online offer available, we also use service providers who provide the technical infrastructure.

We have concluded a data processing contract with our service providers. A list of service providers can be found here.

Collection of personal data for informational use | Cookies

Cookies are files with small amount of data, which may include an anonymous unique identifier. Cookies are sent to your browser from a web site and stored on your computer's hard drive.

Like many sites, we use "cookies" to collect information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent.

In cookies information is stored, each resulting in connection with the specific terminal used. However, this does not mean that we are immediately aware of your identity.

On the one hand, the use of cookies serves to make the use of our offer more pleasant for you. For example, we use so-called session cookies to recognize that you have already visited individual pages on our website. These are automatically deleted after leaving our page.

In addition, to improve usability, we also use temporary cookies that are stored on your device for a specified period of time. If you visit our site again to take advantage of our services, it will automatically recognize that you have already been with us and what inputs and settings you have made, so you do not have to re-enter them.

On the other hand, we use cookies to statistically record the use of our website and to evaluate it for the purpose of optimizing our offer. These cookies allow us to automatically recognize, when you visit our site again, that you have already been with us. These cookies are automatically deleted after a defined time.

We use this data only for our own purposes and to determine the profitability of our advertising campaigns. A further tracking does not take place. The evaluation carried out by us takes place anonymously based on our advertising campaigns.

The data processed by cookies are for the purposes mentioned in order to safeguard our legitimate interests as well as third parties according to Art. 6 para. 1 sentence 1 lit. f GDPR required.

You can adjust your browser settings so that you are informed about the setting of cookies and allow cookies only in individual cases, the acceptance of cookies for certain cases or generally exclude and enable the automatic deletion of cookies when closing the browser.

Analysis / tracking tools

The tracking measures listed below and used by us are based on Art. 6 para. 1 sentence 1 lit. f GDPR. With the tracking measures used, we want to ensure a needs-based design and the continuous optimization of our website. We additionally use the tracking measures to statistically record the use of our website and evaluate it for the purpose of optimizing our offer for you. These interests are to be regarded as justified within the meaning of the aforementioned provision.

We implemented a pop-up to inform you, that our website uses tracking. If you agreed with tracking, you can still use the opt-out features described below.

The respective data processing purposes and data categories can be found in the corresponding tracking tools.

Google Analytics

Insofar as you have given your consent, this website uses Google Analytics, a web analytics service provided by Google Inc. 1600 Amphitheater Parkway Mountain View, CA 94043, USA.

Use includes the Universal Analytics operating mode. This makes it possible to assign data, sessions and interactions across multiple devices to a pseudonymous user ID, thus analyzing the activities of a user across devices. This privacy policy is provided by

Google Analytics uses so-called "cookies". These are text files that are stored on your computer and that allow an analysis of the use of the website by you. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. However, if IP anonymisation is activated on this website, your IP address will be shortened by Google beforehand within member states of the European Union or other parties to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there.

We point out that on this website Google Analytics has been extended by an IP anonymization to ensure an anonymous collection of IP addresses (so-called IP masking). The IP address provided by Google Analytics as part of Google Analytics will not be merged with other Google data. For more information about Terms of Use and Privacy, see Google Terms & Conditions and  Privacy & Terms of Use.

Purposes of processing

On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator.

Legal basis

The legal basis for the use of Google Analytics is your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR.

Recipients / categories of recipients

The recipient of the data collected is Google.

Transmission to third countries

The personal data will be transmitted under the EU-US Privacy Shield on the basis of the adequacy decision of the European Commission in the USA. You can get the certificate here.

Duration of data storage

The data sent by us and linked to cookies, user IDs (eg user ID) or advertising IDs will be automatically deleted after 14 months. The deletion of data whose retention period has been reached is done automatically once a month.

Rights of the Affected

You can revoke your consent at any time with future effect by preventing the storage of cookies by setting your browser software accordingly; however, please note that if you do this, you may not be able to use all the features of this website to the fullest extent possible.

In addition, you may prevent the collection by Google of the data generated by the cookie and related to your use of the website (including your IP address) and the processing of this data by Google by downloading and installing the browser add-on. Opt-out cookies prevent future collection of your data when you visit this website. To prevent Universal Analytics tracking across devices, you must opt-out on all systems you use. You can disable Google Analytics for display advertising and customize the ads on the Google Display Network by visiting the ad settings:

Google Tag Manager

This website uses Google Tag Manager. This service allows website tags to be managed through a single interface. Google Tool Manager only implements tags. This means: no cookies are used and no personal data is collected. Google Tool Manager triggers other tags, which may collect data. However, Google Tag Manager does not access this data. If deactivated at the domain or cookie level, it will remain in effect for all tracking tags as far as they are implemented with the Google Tag Manager.

Google re-targeting

This website uses Google Inc. retargeting technology ("Google"). This makes it possible to target visitors to our Internet pages specifically with personalized, interest-based advertising. The insertion of the advertising material is based on a cookie-based analysis of the previous user behavior. No personal data is stored. In the case of retargeting technology, a cookie is stored on your computer or mobile device in order to collect anonymous data about your interests and thus to adapt the advertising individually to the stored information. This will give you advertisement that most likely matches your product and information interests. You may object to the setting of advertising cookies permanently by downloading the browser plug-in available at the following link:

Find further information and privacy policy regarding advertising and Google here:

Integration of Third Party Services

Based on our legitimate interests (interest in the analysis, optimization and operation of our online offer within the meaning of Art. 6 (1) lit. GDPR), we use content or service offers from third-party providers.

The IP address is required for the presentation and use of this content.

However, third parties may also use pixel tags or cookies for statistical or marketing purposes. Pixel tags are invisible graphics and are sometimes referred to as "web beacons". The providers are thus able to determine and evaluate further information about the use of websites. We inform you in this privacy policy how you can prevent and restrict the use of the usually anonymous data.

Social Media Plugins


We integrated plugins of the social network Facebook, provider Facebook Inc., 1 Hacker Way, Menlo Park, California 94025, USA. The Facebook plugins can be recognized by the Facebook logo or the "Like-Button" ("Like") on our site. An overview of the Facebook plugins can be found here: When you visit our pages, the plugin establishes a direct connection between your browser and the Facebook server. Facebook receives the information that you have visited our site with your IP address. If you click on the Facebook "Like-Button" while you are logged into your Facebook account, you can link the contents of our pages to your Facebook profile. As a result, Facebook can assign the visit to our pages to your user account. We point out that we as the provider of the pages are not aware of the content of the data transmitted and their use by Facebook. For more information, see the Facebook Privacy Policy: If you do not want Facebook to associate your visit to our pages with your Facebook user account, please log out of your Facebook user account.

Facebook Tracking Pixels

With your consent we use the "tracking pixel" of Facebook Inc., 1601 S. California Ave., Palo Alto, CA 94304, USA ("Facebook"). This pixel can be used to track user behavior after it has been redirected to our site by clicking on a Facebook ad. This lets us track the effectiveness of Facebook ads for statistical and market research purposes. The data collected in this way is anonymous for us, i.e. we do not see the personal data of individual users. However, this data is stored and processed by Facebook, about which we inform you according to our knowledge. Facebook can connect this data to their Facebook account and also use the collected information for their own advertising purposes, according to Facebook's data usage policy. You have the option to prohibit Facebook and its affiliates from displaying advertisements. You can edit the settings for Facebook's ads using the following link:

Facebook Custom Audiences

We use communication tools from the social network Facebook, in particular the product Custom Audiences and Website Custom Audiences. Basically, a non-reversible and non-personal checksum (hash value) is generated from your usage data, which can be transmitted to Facebook for analysis and marketing purposes. For the product Website Custom Audiences the Facebook Cookie is addressed. For more information on the purpose and scope of data collection and the further processing and use of data by Facebook and your options to protect your privacy, please refer to the privacy policy of Facebook, which can be found at  and If you wish to opt out of using Facebook Website Custom Audiences, you can do so at If you wish to object to the use of Facebook Custom Audiences, please log out of our web services.


Functions of the service Instagram are integrated on our websites. These features are provided by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA. If you are logged into your Instagram account, you can link the contents of our pages to your Instagram profile by clicking on the Instagram button. This allows Instagram to associate the visit to our pages with your user account. We point out that we as the provider of the pages do not receive knowledge of the content of the transmitted data and their use by Instagram. For more information, see the Instagram Privacy Policy:


On our site we use social plugins from the social network Pinterest, which is operated by Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA ("Pinterest"). When you visit a page containing such a plugin, your browser connects directly to the servers of Pinterest. The plugin transmits protocol data to the server of Pinterest in the USA. This log data may include your IP address, the address of the websites visited, which also includes Pinterest features, browser type and settings, the date and time of the request, how you use Pinterest, and cookies. For more information on the purpose, scope, and further processing and use of the data by Pinterest, as well as your rights and privacy practices, please refer to the Pinterest Privacy Policy:


Functions of the Twitter service are integrated on our sites. These features are available through Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. By using Twitter and the "Re-Tweet" function, the websites you visit are linked to your Twitter account and shared with other users. This data is also transmitted to Twitter. We point out that we as the provider of the pages are not aware of the content of the transmitted data and their use by Twitter. For more information, see the Twitter Privacy Policy at You can change your privacy settings on Twitter in the Account Settings at


Our website uses features of the LinkedIn network. Providers is LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, United States. Each time you visit one of our pages that contains LinkedIn features, it will connect to LinkedIn servers. LinkedIn is informed that you have visited our website with your IP address. If you click LinkedIn's "Recommend Button" and are logged in to your LinkedIn account, LinkedIn will be able to associate your visit to our website. We point out that we as the provider of the pages have no knowledge of the content of the transmitted data and their use by LinkedIn. For more information, see the LinkedIn privacy statement at:


Our website uses functions of the network XING. Provider is the XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany. Each time you visit one of our sites that includes Xing features, it connects to Xing servers. A storage of personal data is not done to our knowledge. In particular, no IP addresses are stored or the usage behavior is evaluated. Further information on data protection and the Xing Share button can be found in Xing's privacy policy at


Our website uses plugins from the Google-powered YouTube page. Site operator is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. When you visit one of our YouTube plug-in-enabled sites, you will be connected to the servers of YouTube. The Youtube server will be informed which of our pages you visited. If you're logged in to your YouTube account, YouTube allows you to associate your browsing behavior directly with your personal profile. You can prevent this by logging out of your YouTube account. For more information about how to handle user data, please read the YouTube Privacy Policy at

Data protection in applications and in the application process

We collect and process personal data of applicants for the purpose of processing the application process. The processing can also be done electronically. This is particularly the case if an applicant submits corresponding application documents by electronic means, for example by e-mail to us. If we conclude a contract of employment with an applicant, the transmitted data will be stored for the purpose of the employment relationship in compliance with the legal requirements. If no contract of employment is concluded with the applicant, the application documents will be deleted by us three months after notification of the rejection decision, provided that the cancellation does not conflict with any other legitimate interests or if the person concerned agrees to the data to be saved for a later employment. Other legitimate interest in this sense, for example, a burden of proof in a procedure under the General Equal Treatment Act (AGG).

The processing of the data occurs because you consent to the transmission (Article 6 (1) sentence 1 a) of the GDPR) and we then process it in the legitimate interest (Article 6 (1) (f) GDPR).

Right to obtain information and to object

Many data processing operations are only possible with your expressed consent. You can revoke an existing consent at any time. An informal message by e-mail to us is sufficient. The legality of the data processing carried out until the revocation remains unaffected by the revocation.

Visitors of the website and users of the Perspective Software can revoke their consent to the processing of their personal data at any time with effect for the future (Art. 21 GDPR). You have the right to request information about the personal data stored by Perspective (Art.15 GDPR).

Please send us an email with the relevant subject to

If the data is required to fulfill a contract or to carry out pre-contractual measures, premature deletion of the data is only possible, unless contractual or legal obligations preclude deletion.

Rights of the Affected

You have the right:

  • in accordance with Art. 15 GDPR, to request information about your personal data processed by us. In particular, you can provide information on the processing purposes, the category of personal data, the categories of recipients to whom your data has been disclosed, the planned retention period, the right to rectification, deletion, limitation of processing or opposition, the existence of a The right to complain, the source of their data, if not collected from us, and the existence of automated decision-making including profiling and, where appropriate, meaningful information about their details;
  • pursuant to Art. 16 GDPR, to demand the correction of incorrect or completed personal data stored by us immediately;
  • in accordance with Art. 17 GDPR, to demand the deletion of your personal data stored by us, except where the processing is required for the exercise of the right to freedom of expression and information, for the fulfillment of a legal obligation, for reasons of public interest or for the assertion, exercise or defense of legal claims;
  • in accordance with Art. 18 GDPR, to demand the restriction of the processing of your personal data, as far as the accuracy of the data is disputed by you, the processing is unlawful, you reject their deletion and we no longer need the data, you assert this, exercise or defense of legal claims or you have objected to processing in accordance with Art. 21 GDPR;
  • pursuant to Art. 20 GDPR to obtain your personal data provided to us in a structured, common and machine-readable format or to request the transfer to another person responsible;
  • pursuant to Art. 7 para. 3 GDPR, to revoke your once granted consent at any time. As a result, we are not allowed to continue the data processing based on this consent for the future.
  • according to Art. 77 GDPR, to complain to a supervisory authority. As a rule, you can contact the supervisory authority of your usual place of residence or work or our company headquarters.

Right of Revocation

If your personal data is not processed based on legitimate interests in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR, you have the right to file an objection against the processing of your personal data in accordance with Art. 21 GDPR, provided that there are reasons for this arising from your particular situation or the objection is directed against direct mail. In the latter case, you have a general right of objection, which is implemented by us without specifying any particular situation.

If you would like to exercise your right of revocation or objection, please send an e-mail to

SSL or TLS encryption

This site uses, for security reasons and to protect the transmission of confidential content, such as orders or requests that you send to us as a site operator, an SSL or TLS encryption. You can recognize an encrypted connection by the changing address bar of the browser from "http: //" to "https: //" as well as the lock symbol in your browser line.

If SSL or TLS encryption is enabled, the data you submit to us can not be read by third parties.

We also take appropriate technical and organizational security measures to protect your data against accidental or intentional manipulation, partial or total loss, destruction or against unauthorized access by third parties. Our security measures are continuously improved in line with technological developments.


The security of your Personal Information is important to us, but remember that no method of transmission over the Internet, or method of electronic storage, is 100% secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.

Changes To This Privacy Policy

This Privacy Policy is effective as of June 29th 2018 and will remain in effect except with respect to any changes in its provisions in the future, which will be in effect immediately after being posted on this page.

We reserve the right to update or change our Privacy Policy at any time and you should check this Privacy Policy periodically. Your continued use of the Service after we post any modifications to the Privacy Policy on this page will constitute your acknowledgment of the modifications and your consent to abide and be bound by the modified Privacy Policy.

If we make any material changes to this Privacy Policy, we will notify you either through the email address you have provided us, or by placing a prominent notice on our website.

Contact Us

If you have any questions about this Privacy Policy, please contact us.

Data Protection Commissioner

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